Bolour Associates and Provenance Hotels announced their joint acquisition of a beachfront parcel in Hermosa Beach and intention to develop a 104-room luxury beachfront hotel at the intersection of Pier Avenue and the Strand
LOS ANGELES – July 3, 2013 – Bolour Associates and Provenance Hotels today announced their joint acquisition of a prime beachfront parcel in Hermosa Beach and intention to develop a 104-room luxury beachfront hotel on the site. Bolour Associates, a real estate investment, development and finance firm based in Beverly Hills, will serve as developer for the project and Provenance Hotels, a hotel owner, operator, and developer based in Portland, Ore., will operate the hotel. This will be the first major new hotel development on the beaches of Los Angeles County in years and, upon its expected completion in 2016, will be one of a very small number of upscale Southern California hotels with direct beach access.
The picturesque beach destination of Hermosa Beach is located 30 minutes south of Santa Monica and adjacent to Manhattan Beach. Uniquely attractive to travelers, it pairs the appeal of the quintessential Southern California beach town with close proximity to the urban glamour of Los Angeles. The parcel purchased by Bolour and Provenance, with 200 linear feet of beach front access along the Strand overlooking Hermosa Beach’s iconic beach volleyball courts, includes the space formerly occupied by the Mermaid Restaurant, a long-standing Hermosa Beach landmark. It also fronts the city’s bustling, palm tree-lined pedestrian-only Pier Avenue and provides the perfect setting for a modern lifestyle hotel with enticing dining and nightlife offerings.
This venture is the first joint endeavor for Bolour and Provenance. Both companies bring extensive experience in ground-up development and for Bolour, a company with a long history of successful projects in Southern California, the project reflects continued investment in the Hermosa Beach community. When it opens, the hotel will mark Provenance’s entry into the Los Angeles-area.
The Hermosa Beach land acquisition effort was led by Gordon Sondland, Chairman and CEO of Provenance Hotels, Bashar Wali, President of Provenance Hotels and Mark Bolour, Chief Executive Officer and Principal of Bolour Associates.
“We are thrilled to partner with Bolour to acquire this irreplaceable asset and excited to expand our presence into California,” said Bashar Wali, President of Provenance Hotels. “This project is tailor made for our destination-driven approach to design, guest service and the overall hospitality experience – and I am confident that we will create a much sought-after property here.”
“With this acquisition, we are pleased to deepen our investment in the community and further ally our efforts with the forward-thinking city leaders, local business owners and residents who are laying the groundwork for the continued evolution and success of Hermosa Beach,” said Mark Bolour. “The future is bright in this city and, in our opinion; there is no better time or place to be focusing our resources and energy than right now, here in Hermosa.”
Sondland added: “Provenance and Bolour are proud to be teaming up on the first of what we hope will be many future projects together.” Provenance and Bolour are assembling the development team and will announce a project schedule at a later date.
About Provenance Hotels
Founded in 1985 and headquartered in Portland, Ore., Provenance Hotels specializes in financing, developing and operating independent and nationally affiliated brand hotels. The company’s portfolio includes numerous managed assets across the South East and West Coast, totaling over 2,200 rooms. Provenance Hotels owns and operates an award-winning collection of urban boutique hotels with a distinct and deeply integrated art story that includes Hotel deLuxe, Hotel Lucia and Sentinel in Portland, Ore., Hotel Max in Seattle, Wash., Hotel Murano in Tacoma, Wash., and Hotel Preston in Nashville, Tenn. Provenance Hotels can be found online at www.provenancehotels.com.