Andreea Popa to Focus on Brand Management and Integrated Marketing for Expanding Product Lines and Development Projects
LOS ANGELES – March 5, 2014 – Bolour Associates, a privately-owned real estate investment, development and finance company, today announced that Andreea Popa has joined the firm to build and manage a scalable marketing platform that will help drive the firm’s business objectives. She will lead communications efforts through traditional marketing, social media, public relations and community outreach to engage interactive and durable relationships between clients and the communities Bolour serves.
“We’re pleased to welcome Andreea as she is arriving in time for our rapid expansion, where we’re aggressively ramping up our efforts and adding new team members and exciting projects,” said Mark Bolour, CEO and Principal of Bolour Associates. “I’m truly delighted to be joining a versatile team that’s focused on fostering excellence and building strong relationships,” said Ms. Popa, Director of Marketing & Communications at Bolour. “In the coming months, we have several new projects to debut including the launch of a $300 million debt fund and new development sites in Hermosa Beach, Los Angeles’ Arts District and Frogtown, which is adjacent to the LA River. I look forward to collaborating with team members as we begin to execute plans that will increase local and national awareness.”
Elliot Shirwo, Executive Vice President for Bolour added: “In this capacity, Andreea is charged with raising the company’s visibility, supporting its business development efforts, and aligning the firm’s objectives with those of the communities we help improve through direct investment, development, redevelopment and financing. We’re happy to have her join our growing team.”
Prior to joining Bolour, Ms. Popa was responsible for global editorial and regulatory oversight at Houlihan Lokey in Los Angeles. She began her career in New York at Standard & Poor’s working integrally with the Structured Finance team and Ratings Information, Products & Services division on some of the rating agency’s premier products.
She attended New York University and graduated with a B.A. in Broadcast Journalism and Political Science. She holds the designation of FINRA uniform securities agent. Some of her activities include serving on the Board of Directors for the Women’s Business Council in Long Beach and serving as Assistant Treasurer of the Standard & Poor’s unit. She is a recipient of several awards for community service, leadership and innovation.